Almost a year ago, I started Beirut Gloe: a lifestyle, fashion, and beauty blog. If you’ve been following me since then, you surely must have noticed that I haven’t been a very active blogger. In fact, I have just posted 8 times during this whole year, and my latest post dates back to February. While my lack of time management greatly contributed to me failing to regularly upload new articles (Yes, I am aware I’ve written an article about time management– shame!), it was not the only factor. I ended up thinking that blogging wasn’t made for me. I was investing so much time, effort, and thought into it, and obviously, wasn’t getting anywhere. However, when the time came to deactivate Beirut Gloe, I couldn’t do it. I wanted to give this blog and myself another chance. But I don’t want to end up doing the same mistakes I did last year. And if you do have a blog, I don’t want you to do them either. So here I am, listing the factors that contributed to the failure of Beirut Gloe during its first year, in the hopes of not letting them get in my way again.
- Tips and Rules
When I first started Beirutgloe, I kept reading these tips and rules about how to succeed at blogging, and wanted to follow them so badly. Don’t ignore SEO, never post an article with less than 500 words, stick to a niche, etc. Now don’t get me wrong, I am not saying that these tips are not helpful or are wrong. In fact, they make a lot of sense and seem very effective. My issue was, wanting to stick by them even though they were not working for me. If a post wouldn’t make at least 500 words, I wouldn’t post it. And while SEO and all these stuff are really important, I believe that as a new blogger my main focus should have been about sharing and creating creative content, not counting words.
- Niche and Theme
As I have just mentioned, I was a naïve new blogger wanting to fit in the world of blogging by following what everyone else claimed was key to succeeding. Finding my niche and sticking to one specific theme was, I believe, my biggest mistake. Again, there is nothing wrong with wanting to have a specific niche. And again, this is a very smart strategy that has actually worked for many. However, it didn’t work for me. I am highly interested in fashion and the beauty world, and that’s why I decided to associate my blog with this category. Nonetheless, these are not my only interests. I tried to slide in some articles about more generic topics every now and then under the lifestyle category. But again, I did not feel the freedom of posting about all these interesting ideas or topics that came to my mind, just because they didn’t fit into the niche I associated myself with. This in turn has affected my enthusiasm and surely restricted the number of articles I have posted.
I’m going to be honest with you (and with myself). Right now, as I’m writing this article, I’ve overthought so many aspects of it. And instead of giving it an hour or so, finishing it, and moving to something else, I’ve been working on it for way more than I should. Overthinking is affecting my productivity in so many ways. And while acknowledging this problem is a good first step, I still have some work to do to overcome it. Most of the times when I’m about to write or post something on any of my social media platforms, I start overthinking the content I’m sharing. Overthinking does not only make me lose time but also ends up limiting my commitment to the blog. It makes me re-question the topic I’m blogging about and I end up feeling unsatisfied with what I’ve written or posted. “Is this post too shallow? Is it helpful? Does it have any added value?” are some of the typical questions I ask myself. And yes, these questions are important as they push me to create better content. However, I should not allow them to serve as barriers to my productivity and to feed me with anxiety. In fact, I first started Beirut Gloe as a hobby, and it’s unfortunate that during the last months, it turned into a stress factor. Right now, I’m just happy that I have not given up on my blog, and hopefully I’ll be able to turn it back into a hobby that I enjoy doing.
It saddens me that it took me a year to realize that, but hey, better late than never. During the months that will follow, I’ll try to overcome these mistakes, and hopefully, not fail again. I also hope that you can learn from my mistakes as well, whether you’re a blogger or not! Oh, and by the way, this post has reached 850 words, sounds worth sharing to me!